In political-season fashion, Dunkin Donuts is running this campaign about how DD beat Starbucks in a blind taste test. Now, outside of a few folks I've met in Rhode Island, I haven't met many who could agree. Maybe this taste test involved a free pair of tickets to Fenway or something.
By the way, since when does popular equal better? Can't this study simply mean that more people have bad taste in coffee?
Monday, October 20, 2008
Starbucks's Future Threatened
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Here's a better question. How does a blind taste test in any way validate the statement "It's just more proof it's all about the coffee (not the couches or music)"?
Did I miss something? Did couches become variables in blind taste tests?
That's utter non-sequitur gibberish.
Here's an even better question. If it's all about the coffee, why does the sign say Dunkin' DONUTS?
BTW, I like Dunkin' better than Starbucks.
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